Analyzing of Agrotourism Potential in Malang City

Abstract

Agrotourism, in addition to being a tourist and learning place, also functions as generate income for the Regional Original Revenue. Malang City which most of its area is settlement, can be studied as an agro-tourism based on urban agriculture. The research was conducted in 4 Sub District of Kedungkandang District with microclimate characteristic as follow temperature (22.7- 25.1 °C) and humidity (79 - 86%) support the agro-tourism sector. Research was started from May - September 2022. The strong potentials of the selected locations are (1) Land owned by the Malang City government so that the possibility of using it for agro-tourism areas is more open; (2) At the moment a little paddy-based agro-tourism is integrated with sheep farming and fisheries; (3) There is a tour of the Masked Village in the Northeast aerial photo taking location; (4) There are many potential educational locations to be targeted for marketing agrotourism-based edutourism; and (5) Enthusiastic community. The method of survey was direct observation and then analyzed using SWOT method to find high potential agrotourism areas. The conclusion obtained was the design of agrotourism development in Tlogowaru Sub District is divided into two functions, namely (1) lodging and trade functions, (2) agriculture, animal husbandry and fishery education areas.